How to Embed A Place for Mom Reviews on Your Senior Living Website

A Place for Mom is one of the first stops for families researching senior living communities. Before they call anyone, before they schedule a tour, they are on A Place for Mom reading reviews. Those reviews carry significant weight — they come from families who have been through the same difficult process your prospects are facing right now.

But if those reviews only live on A Place for Mom's website, they are doing almost nothing for you on your own site.

Why A Place for Mom Reviews Matter

Reviews on A Place for Mom tend to be detailed. Families who went through the process of placing a loved one in senior living often have a lot to say — about the staff, the food, the move-in experience, and the ongoing care. These are not quick one-liners. They are the kind of substantive, emotional testimonials that move other families from consideration to commitment.

When a prospective family reads a review that says something like "The staff remembered my mother's birthday and brought her flowers," that is the kind of specific, human detail that no brochure or marketing copy can replicate. Those reviews are your best salespeople, and they are working overtime on A Place for Mom's platform — just not on yours.

The Problem: No Native Embed Widget

Unlike Google, which offers some tools for business owners to share their reviews, A Place for Mom does not provide a native embed widget. There is no official way to pull your A Place for Mom reviews onto your own website through their platform.

That leaves operators with a few unsatisfying options: manually copy reviews into static testimonial blocks (which go stale and lose authenticity), ask families to also post on Google (which creates extra friction), or simply accept that a major source of social proof lives entirely off-site.

None of those options are good enough.

How Reviewaroo Pulls From A Place for Mom

Reviewaroo connects to your A Place for Mom listing and pulls your reviews directly. Once set up, new reviews appear on your website automatically — no manual work, no stale content, no missed updates.

The display is clean and professional. Each review shows the reviewer's name, their rating, and the content of their review, formatted to match the design of your site. Visitors can see that these reviews come from A Place for Mom, which adds to their credibility — families know that A Place for Mom is an independent third party, not just a collection of handpicked testimonials you assembled yourself.

Combining Sources Into One Feed

Most senior living communities have reviews spread across multiple platforms — Google, A Place for Mom, Caring.com, Facebook, and others. Reviewaroo can pull from all of them and display them in a single, unified feed on your website.

That means visitors see the full weight of your reputation in one place. Instead of a handful of Google reviews, they see your total review presence across every platform families actually use. The cumulative effect is significantly more persuasive than any single source alone.

Where to Display Your Reviews

The most effective placement for A Place for Mom reviews tends to be your homepage — where first impressions are formed — and your community-specific landing pages. Visitors who arrive on a page about memory care or assisted living and immediately see reviews from families who made that exact decision are far more likely to engage.

A sidebar, a dedicated testimonials section, or a rotating review carousel all work well. Reviewaroo supports multiple display formats so you can match whatever works with your existing site design.

The Bottom Line

A Place for Mom is spending significant resources to build a platform that families trust for senior living research. Your reviews on that platform represent genuine social proof earned through real care. The only question is whether that proof is working for you on your own website — or only on theirs.

Reviewaroo closes that gap, automatically and without ongoing effort on your part.